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» » » » » Benefits of Selling Through an Online Marketplace
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In this digital age, online marketplaces have been thriving, and have been a great place for independent retailers and vendors to sell more of their products and also build their brand.

A company like Jumia, Nigeria's no 1 shopping destination has made it easier for retailers to sell online via its marketplace. Today on the platform, there are thousands of vendors selling a wide variety of products and services that are leveraging on the Jumia platform to get Return On Investment. The process for signing up is seamless. 

Despite this, there are still a handful of Nigerians who are still contemplating signing up to a marketplace. Below are some of the reasons you need to sign up now.

Increase sales

Who doesn’t want to increase their sales and profits? Well, taking advantage of e-commerce (selling online) can do just that. If you have inventory that isn’t selling take it online, there is great potential to increase your sales. 

New customers

Selling online is a great chance to expand your presence and reach more customers. 80% of people who use the internet are shopping and by listing on a marketplace you can get your products in front of those shoppers. So if you want to go where people are shopping, the marketplace is an easy way to do that.

Sense of community

When you sell on a marketplace you become a part of a community filled with other independent sellers, vendors and retailers. But it’s not just other sellers, it gives you a chance to build a following of customers that are both local and global. You can also use marketplaces as a way to connect with other sellers that are similar to you or sell locally like you. 

Increased Reach

So many Nigerians own smartphones that are internet enabled and a significant number of them use it to shop online. So just think about that for a second. You have the ability to reach millions of people daily. This is a good way to grow your business.

Low cost

There are going to be fees associated with using marketplaces to list your products but they are generally low, and they can cost you less than holding excess inventory. 

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